Traverse

Traverse is a social studies curriculum for 15-17 year olds. Its predominantly digital presence required a design approach that was contemporary and could speak to a digitally fluent audience.

While it had solid branding foundations, it needed a customer -facing personality. I developed a sleek, digital-forward persona that made careful use of the brand's bold colour choices and gradients to match its innovative approach to learning.

Consistency was key with Traverse – from creative direction on campaigns to its day-to-day production – a consistent approach to its branding helped establish a product that was in its infancy as a recognisable and stand-out presence in the social studies world.